Perhaps your computer or laptop doesn’t have the capacity to make room for your ever-growing files. If you’re thinking about delving into the world of DAM software to manage your files, but you’re not quite sure where to begin then this guide will advise you on what to look for as well as some of our personal recommendations. You can even set parameters that allow permission to certain users (such as clients, employees, friends and family etc) making it great for receiving comments and feedback. This is where DAM can make a huge difference to how you organise your assets to increase work productivityĭAM is also important for file safety, security and can even watermark your images for copyright protection (which is a common issue in the creative industries). Whilst it might seem easy at first to create new folders in ‘My Documents’, the more projects you create the harder it is to access and remember where they’re all stored and sorted. These assets could be documents, photos or videos (amongst many other file types).
Digital Asset Management ( DAM) can be defined as highly efficient software that organises and process files whilst advocating collaboration and file sharing of your digital assets.